1. Why should I read this Privacy Policy?
This Privacy Policy (‘Policy’) describes how Redmob (hereafter referred to ‘we’, ‘us’, ‘our’) collects, uses, discloses, and stores your personal information and what statutory rights you have under applicable data protection laws. We may amend this policy unilaterally from time to time. Any such amendments will be effective immediately upon publication. Please visit our website at www.redmob.io regularly for the latest version of this policy.
2. Why do you collect, and how do you use my information?
2.1. Provision of our services
To establish, manage, and fulfill contractual obligations with our clients and other business partners, it is necessary to process the information of their representatives. This includes, for example, exchanging information necessary for the negotiation, formation, and execution of contracts, as well as maintaining ongoing communication and cooperation throughout the business relationship.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Legitimate interest to provide our services to our clients
Name, surname, position, email address, telephone number, company’s name, company’s website, country, ordered services, payment amount, the way you found out about us
Yes, this is a contractual requirement. If you do not provide the requested information, we will be unable to finalize and execute the contract with the company you represent
2.2. Provision of advertising-related information to our clients
We collect certain technical information from users of our clients' and partners' platforms, including ad exchanges, publishers (digital content providers), supply-side platforms, and audience data partners. This data is gathered using cookies, device IDs, and pixels to better understand user behavior.
Please note that Redmob does not collect directly identifiable information such as names, addresses, phone numbers, or personal ID numbers. Instead, we collect technical data related to the use of devices and browsers.
This information is provided to our clients to help them deliver relevant marketing and advertising campaigns, effectively reach their target audiences, and develop data-driven business models. These efforts are aimed at improving users' online experience by providing content that is more relevant to their interests.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Consent
Legitimate interest to provide advertising-related information to our clients
Device information, imprecise location, browser type, operating system, browser language, internet service provider, time you visited the site, the page URL, your IP addresses, data regarding your activities on the website, app or other digital content source, other client data, such as user segmentation made by the client
No
2.3. To provide customer support
To provide effective customer support, Redmob processes information to address inquiries and resolve issues. This includes managing communication with customers and ensuring that customer needs are met promptly and efficiently.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Consent
Email address, subject of your inquiry, date of your inquiry, content of your inquiry, attachments to your inquiry, your name and (or) surname provided in your inquiry, reply to your inquiry, other information provided by you
No
2.4. To manage our social media profiles
To manage Redmob’s social media presence effectively, we process information from individuals who interact with our social media profiles.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Consent
Name and surname provided in your social media profile, email address, messages, message information, attachments, comments, shares, reactions, other interactions and additional information provided
No
2.5. To provide information about our products and services
When you or the company you represent use our services, purchase our products, consent to receive marketing communications, or when Redmob has a legitimate interest in informing you about our services and products, we will process your information as outlined below.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Consent
Name, surname, e-mail address, your answers to the questions in the customers satisfaction survey, date of the completion of the customer satisfaction survey, information on your LinkedIn profile, workplace, position, country, region, telephone number, whether you opted-out from receiving information from us, record of the call
No
2.6. To carry out the selection of potential employees
When you apply for a position at Redmob, or when Redmob contacts you regarding a job opportunity, we process your Data as part of the recruitment process as described below. This process includes evaluating your qualifications, experience, and suitability for open positions within the Redmob organization. The Data enables us to communicate with you throughout the recruitment process, schedule interviews, assess your qualifications, and make informed hiring decisions.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Consent
Legitimate interest in carrying out the selection of potential employees
Name and surname, e-mail, phone number, CV, work experience, and other information you provide us with
No
2.7. Compliance with legal requirements and defense of our legal interests
We will retain information in accordance with statutory limitation periods to defend its rights and legal interests if necessary. Some information must be retained to comply with legal requirements in accounting, archiving, and other areas. In rare cases, if you become involved in a legal process to which Redmob is a party, we will use this information for that legal process.
Legal basis for the processing
Categories of Data concerned
Is the provision of Data a requirement?
Consent
Legitimate interest in carrying out the selection of potential employees
Name and surname, e-mail, phone number, CV, work experience, and other information you provide us with
No
3. How long do you keep my information?
We retain the information no longer than necessary for the purposes for which the information is processed and in accordance with legal requirements:
Service-related information: Retained for 10 years.
Recruitment data: Retained for 3 years after the conclusion of the relevant recruitment process, or for 5 years from the time you provide consent, or when the information is collected from professional social media platforms, whichever is longer.
Legal defense information: Retained for 10 years, or for the duration of the legal process, and 3 years after a final decision by the relevant authority, whichever is longer.
4. Where do you collect the information from?
Information source
Purpose of collecting information
• Our clients
• Publishers (digital content providers)
• Supply-Side-Platforms (platforms that help publishers to manage their advertising inventory)
• Ad Exchanges
• Audience data partners
To provide our services and enable our clients to show you relevant ads
Affiliate companies
To operate our business
Social media service providers
To manage our social media profiles
HR service providers
To carry out the selection of potential employees
Law enforcement authorities, courts, parties that are subject or related to legal processes
To establish, exercise or defence legal claims
5. Who do you share my information with?
We share your information with information recipients in cases where necessary for the above-described purposes and allowed in accordance with applicable laws.
Nº
Recipients or categories of recipients
Recipients or categories of recipients
Recipients or categories of recipients
5.1.
MailerLite (marketing service provider)
Lithuania
N/A
5.6.
Google (cloud computing, work management, communications service provider)
EU/US
5.9.
Our clients and ad tech partners
Worldwide
In cases where we transfer information outside the EEA, we rely on the condition that the transfer is necessary for the establishment, exercise or defence of legal claims.
5.10.
Other service providers (such as providers of servers and maintenance, communication tools service providers, service providers used for data analysis or marketing, marketing service providers, compliance and legal service providers) and clients
Worldwide
In cases where we transfer information outside the EEA, we rely on the condition that the transfer is necessary for the establishment, exercise or defence of legal claims.
5.11.
State institutions and regulatory authorities
Worldwide
In cases where we transfer information outside the EEA, we rely on the condition that the transfer is necessary for the establishment, exercise or defence of legal claims.
6. What statutory rights do I have regarding my information?
Subject to conditions and limitations established by applicable laws, you have the rights:
to know about the personal information collected, disclosed, or sold and to request access to that information;
to correct inaccurate or incorrect information or to supplement it when it is incomplete;
to delete the information we have about you;
to restrict the use of your information where you challenge the accuracy of the information, object to the processing of the information or need your information for legal purposes;
to request your information in a structured, commonly used and machine-readable format
to object to the processing of the information. It is relevant where the collection and use are based on a task carried out in the public interest or in the exercise of official authority vested or legitimate interest, including profiling, as explained in Section 2 of this policy, or where you object to the collection of your personal information for direct marketing purposes.
to withdraw any consent given to us regarding the processing of your information. You have the right to withdraw any consent given regarding the processing of your information where the processing is based on consent, as explained in Section 2 of this policy, and you seek to withdraw it at any time;
to file a complaint with supervisory authorities;
not to receive discriminatory treatment while exercising your rights.
to object to the selling of your data.
If you do not want us to collect your information for the provision of our services, you can always do so by opting out from further data processing.
More detailed information on your rights and the cases where they are applicable are provided in the sections below.
7. What is my right to know about the personal information collected, disclosed, or sold?
You have the right to request that we disclose certain information to you about our collection and use of your personal information. Once we receive and verify your request, we will disclose to you the categories of information we collected about you, the categories of sources for the information we collected about you, our business or commercial purposes for collecting that personal information, the categories of third parties with whom we share that information, the specific pieces of information we collected about you and other information that we are obliged to provide under the applicable laws. We have disclosed the information to third parties for business or commercial purposes as described in Section 5 of this policy.
8. What is my right to request the deletion of the information?
You have the right to request the deletion of your information collected and maintained by us in the cases where (i) information is no longer necessary in relation to the purposes for which it was collected or otherwise processed; (ii) you withdraw consent on which the processing is based, and there is no other legal ground for the processing; (iii) when you object to the processing, and there are no overriding legitimate grounds for the processing, or you object to the processing for direct marketing purposes; (iv) the information have been unlawfully processed; (v) where the information has to be erased for compliance with a legal obligation; (vi) the information have been collected in relation to the offer of information society services directly to a child and subject to consent. Once we receive and verify your request, we will delete your information from our records unless applicable laws do not provide for the deletion of the information in a particular case (for instance, retaining the information is necessary for us or our service provider(s) to complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities, comply with a legal obligation, make other internal and lawful uses of that information that are compatible with the context in which you provided it).
9. What is my right not to receive discriminatory treatment while exercising my rights?
When you exercise your rights enshrined in applicable laws, you also have the right to non-discrimination. For example, because you exercised your rights under applicable laws, you will not be denied any goods or services, charged with a different price, provided a different quality of goods and services etc.
10. What is my right to object to the sale of my information?
You have the right to object to the sale of your personal information. This means that you can request that we stop selling your information to third parties. We respect your privacy, and if you choose to exercise this right, we will not sell or share your personal information with any external organizations. To exercise this right, simply click the "Do Not Sell My Personal Information" link below.
11. Do you engage in automated individual decision-making, including profiling?
No, we do not make decisions based solely on automated processing, including profiling, which would produce legal effects concerning you.
12. Does your website use cookies or similar tracking technologies?
Yes. Cookies are small textual files containing an identifier that is sent by a web server to your web browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Our website places the following cookies on your device.
Cookie category
Cookie name
Cookie purpose
Cookie expiry
Functional
__cf_bm
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
30 minutes
MR
This cookie is used by Microsoft to reset or refresh the MUID cookie.
7 days
SM
Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.
Session
Functional
__ptq.gif
Records anonymous page view data
Session
_ga_#
Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
2 years
_ga
Records a particular ID used to come up with data about website usage by the user
2 years
_clsk
Connects multiple page views by a user into a single Clarity session recording
1 day
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID
1 day
CLID
Identifies the first-time Clarity saw this user on any site using Clarity
1 day
MUID
Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
1 day
__hssc
Identifies if the cookie data needs to be updated in the visitor's browser.
30 minutes
__hssrc
Used to recognise the visitor's browser upon reentry on the website.
Session
__hstc
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.
179 days
hubspotutk
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes
179 days
Functional
Test_cookie
Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
Session
lidc
Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
1 day
_fbp
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
3 months
_gcl_au
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
3 months
bcookie
Used by the social networking service, LinkedIn, for tracking the use of embedded services.
2 years
IDE
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
1 year
pagead/1p-user-list/#
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
Session
pagead/landing [x2]
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
Session
UserMatchHistory
Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
30 days
lastExternalReference
Detects how the user reached the website by registering their last URL-address.
Session
_uetsid
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
1 day
_uetvid
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
13 months
_uetvid_exp
Contains the expiry-date for the cookie with corresponding name.
13 months
ANONCHK
Ad click verification and security purposes
10 minutes
SRM_B
Use tracking and analytics
1 year
13. How can I manage cookies?
When you visit our website, we ask for your consent for the use of non-essential cookies. However, essential cookies are enabled by default because they are a prerequisite for our website to function.
You can configure your browser to decline some or all cookies or to ask for your permission before accepting them. Please note that by deleting cookies or disabling future cookies, you may be unable to access certain areas or features of our website. You can control the use of cookies by adjusting your browser settings. To find out how to manage cookies in your browser, please visit one of the links below:
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Google Chrome: https://support.google.com/chrome/answer/95647
Opera: https://www.opera.com/help/tutorials/security/privacy
Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-information-sfri11471/mac
14. Do you process information about minors?
We do not knowingly process the information of minors under 18 years of age. By using the website and/or our services, the user asserts they are not under 18 years of age. If you are under 18 years of age, please do not use our website and/or services and do not submit any information through our websites or services without the parents’ permission. If we become aware that we have inadvertently received information of minors under 18 years of age, we will delete such information from our records.
15. How do I submit a request / contact your DPOs?
If you would like to exercise your rights described above or have any other concerns relating to your information processing, please submit a request to us via e-mail at privacy@redmob.io.
16. Can I use an authorized agent?
Certainly. You may use an authorized agent to submit an opt-out request on your behalf, provided you give written permission for the agent to act on your behalf. In this case, please supply us with a copy of the authorization. We reserve the right to deny any request from an authorized agent if they do not provide proof of their authorization to act on your behalf.
This Policy was last modified on 5 February, 2025.
redmob